Wayfarer

A Traveler’s Resource Site, Product Design

A Speculative Project

Project Scope

Responsive Website, Branding

Tools

Figma, Adobe Creative Suite

Role

Product Designer (Visual & Branding)

Team

Self-directed, feedback from Mentor

Duration

10 hrs

Wayfarer, a travel website, wants a new landing page and mobile app design. Wayfarer is a site for travelers to discover new locations to visit around the world. The site doesn’t directly sell any trips, flights, or accommodation, but people use it as a tool for researching where to travel next, based on their preferences.

Deliverables for the desktop version include navigation to other pages, a simple search bar, a destinations list, a newsletter subscription with CTA, and a footer section.

Deliverables for the mobile app included 3 screens showing sign-in/log-in, a list of destinations, and a details screen of a specific location.

DESIGNLAB UX FOUNDATIONS,  2020
 

Design Process & Branding

Wayfarer%2Blayout%2Bprocess-1.jpg
 

Final Design